Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Businesses make use of digital channels such as search engines (Google), social media, email, and other websites to connect with existing and potential customers.

These businesses use numerous digital tactics and channels to connect with customers wherever they are – and that is mostly online on their smartphones.

The short answer is YES!

Using digital marketing is the most cost-effective way to market your small business. You can compete with larger businesses that have a much bigger budget. Digital marketing allows you to measure all of your marketing activities.

One of the greatest benefits of digital marketing is that it allows you to target your ideal customers and obtain feedback which in turn can be used in your strategic planning.

1. Get Your Website Basics Right

• There are so many options available, from do-it-yourself to cookie-cutter options to using the family member – all of these options appear attractive initially, but as a small business owner you do not have the time nor the expertise to maintain that site
• Start with an AI (Artificial Intelligence) website which is well-designed and gives you the opportunity to stay in contact with your site visitors and communicate with them after they have left their website
• Optimise your website for mobile

2. Improve Google My Business listing

• This is important to be found by your prospective customers (Near me)

3. Create interesting Blog content

• Improves the SEO ranking for your website, and informs your clients

4. Create professional visual content

• You are competing with many similar businesses – you want to stand out from your competitors

5. Improve your local SEO

• Search Engine Optimisation (SEO) strategy helps your SME be more visible in local search results on Google

6. Focus on one Social Media channel (e.g. Facebook) in the beginning

• You need to verify where your target audience spends most of their time and find out more about the particular demographic. What are their buying patterns? What kind of content do they prefer? Are they influenced by social media and do they trust the content on that particular platform?

SEO stands for Search Engine Optimisation.

This is the process used to optimise a website's technical configuration, the relevance of content, and how popular it is. If a website and its pages become more easily findable, more relevant (content and solutions), and well-liked by user search queries, search engines will rank them better.

A higher ranking on Google leads to more people finding your business and trusting you.

Using an AI website will improve your SEO and searchability due to the design and fast loading speed.

The short answer is Yes!

Word of mouth is one of the best ways to grow your business, but if you are just starting out or do not have a big marketing budget, a good website will be the best way to start.

The majority of consumers find and research companies online before making any decisions to buy. An online presence gives your company trustworthiness and increases brand awareness. Your website is also known as owned media and can be used as an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Irrespective of the device being used by your customers, a responsive AI website will adapt at rapid speed to fill their screen perfectly.

In search engine optimisation (SEO), there is a wide range of strategies that can be used. Some are simple, yet achieve their goals, and do not take very long.

Others are very labour intensive and may take days or even weeks to fully implement. SEO costs depend on how experienced your SEO agency is and how thorough your optimisation needs to be.

Keyword research, creating backlinks and meta descriptions are strategies used for SEO and they are all time-consuming.